Harvey's Brewery Unveils Pells Pale
Dive into Harvey's New Brew: The Start of an Exciting Chapter
Lewes, UK - Harvey's Brewery proudly unveils its latest innovation with the introduction of Pells Pale ale, a vibrant and refreshing addition to its esteemed line-up. Crafted to meet the rising demand for Pale Ales in the on-trade sector, Pells Pale promises to captivate the palates of both long-time fans and new drinkers.
Named after the Sussex word for a body of water, 'Pell', this new beer harnesses pure South Downs Sussex Spring Water drawn up from our artesian wells. Every sip is a crisp, refreshing reminder of our commitment to quality and authenticity.
Produced with Motueka and UK hops, Pells Pale is an exceptionally Pale Ale characterised by delightful citrus aromas, a fruity palate, and a subtly bitter finish. This hop-forward brew is designed for easy drinking, making it the perfect choice for unwinding after a long day. Its smooth and light profile ensures it will be an instant favourite for any occasion.
Launching in both cask and keg formats, Pells Pale marks the beginning of an exciting new chapter for Harvey's Brewery. With the installation of our new canning line, we are set to introduce a dynamic assortment of 440ml cans, including Wharf IPA, Pilsner, and an upcoming Nitro Porter. These products feature fresh, playful designs that draw inspiration from our Sussex surroundings in eye-catching colours.
“Pells Pale is not just another Pale Ale,” remarked Zoë Prescott, Marketing Manager at Harvey's Brewery. “Inspired by the success of our Coronation brew, we have crafted not only a delicious new beer but also a visually distinctive brand that sets these offerings apart from our core range. This expansion allows us to cater to the growing demand in the on-trade sector while continuing to be inspired by the vibrant spirit of Sussex.”
For those who appreciate the finer details and subtle tastes of a truly crafted beer, Pells Pale is your passport to a refreshingly peaceful experience. Tranquility awaits.
Pells Pale Ale will be available for on-trade distribution starting July 22nd, 2024, with 440ml cans expected to arrive later in the year.
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For more information or media enquiries, please contact:
Zoë Prescott Marketing Manager, Harvey's Brewery
Email: marketing@harveys.org.uk
Phone: +44 (0)1273 840209
Download Pells Pale imagery here: https://we.tl/t-6r81vWjaFl
About Harvey’s Brewery
Harvey's Brewery, based in Lewes, boasts a rich history spanning over two centuries. Renowned for its commitment to independence and quality, Harvey's continues to brew in the same Victorian brewhouse using traditional methods, ensuring each sip reflects the brewery's authentic spirit.
